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Design Lovers Lifestyle

At Arttitud, we believe that a love for design is as basic as the love for life itself. It turns mere products into brands that connect with their customers in a way that lasts a lifetime. It turns environments from practical destinations, into worlds where it is almost impossible to breakway from. It turns homes into an oasis of relaxation and stimulation. People who share this passion for design come from every corner of the globe. Our vision is for design to become the one true global language. more...

South of Market, San Francisco

From Wikipedia, the free encyclopedia:

South of Market (or SoMa) is a relatively large neighborhood in San Francisco, California, United States located just south of Market Street and contains several sub-neighborhoods including South Beach, Mission Bay and Rincon Hill.

While many San Franciscans refer to the neighborhood by its full name, South of Market, there is a trend to shorten the name to SOMA or SoMa, probably in reference to SoHo (South of Houston) in New York City, and, in turn, Soho in London.

The neighborhood is a vast and diverse stretch of warehouses, auto repair shops, nightclubs, residential hotels, art spaces, loft apartments, furniture showrooms, condominiums, and technology companies.

With the opening of the San Francisco Museum of Modern Art in 1995, the Mission and Howard Street area of the South of Market has become a hub for museums and performances spaces.

The area has long been home to bars and nightclubs. During the 1980s and 1990s, some of the warehouses there served as the home to the city's budding underground rave, punk, and independent music scene. However, in recent decades, and mostly due to gentrification and rising rents, these establishments have begun to cater to an upscale and mainstream clientele that subsequently pushed out the underground musicians and its scene. Beginning in the 1990s, older housing stock has been joined by loft-style condominiums, many of which were built under the cover of "live-work" development ostensibly meant to maintain a studio arts community in San Francisco. During the late 1990s, the occupant of the "live-work" loft was more likely to be a "dot-commie", as South of Market became a local center of the dot-com boom, due to its central location, space for infill housing development, and spaces readily converted into offices.

Despite the Dot-Com crash of the early 2000s, major software and technology companies have headquarters here, including Wired, Sega of America Inc., CNET Networks, Twitter, Dropbox,, BitTorrent Inc., Yelp, Zynga, Rapleaf, and Advent Software among others. The area is also home to the few Big-box stores in San Francisco such as Costco, REI, Nordstrom Rack, and Best Buy.

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